Online Advertising Fraud
نویسندگان
چکیده
منابع مشابه
Competition and Fraud in Online Advertising Markets
An economic model of the online advertising market is presented, focusing on the effect of ad fraud. In the model, the market is comprised of three classes of players: publishers, advertising networks, and advertisers. The central question is whether ad networks have an incentive to aggressively combat fraud. The main outcome of the model is to answer this question in the affirmative.
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Over the last decade, online advertising has become a major component of the Web, leading to large annual revenues (e.g., $26.04 billion in US in 2010 [4]). Internet advertising is a very successful form of advertising as it provides an easy and effective way for advertisements to be targeted to individual users’ interests. Unfortunately, fraudsters were able to exploit several vulnerabilities ...
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Online advertisers face substantial difficulty in selecting and supervising small advertising partners: Fraud can be well-hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can extend this delay both to improve detection of improper partner practices and to punish partners who turn out to be rule-breakers. ...
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Click fraud–the deliberate clicking on advertisements with no real interest on the product or service offered–is one of the most daunting problems in online advertising. Building an effective fraud detection method is thus pivotal for online advertising businesses. We organized a Fraud Detection in Mobile Advertising (FDMA) 2012 Competition, opening the opportunity for participants to work on r...
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ژورنال
عنوان ژورنال: Computer
سال: 2019
ISSN: 0018-9162,1558-0814
DOI: 10.1109/mc.2018.2887322